Crisis Management Consulting, Executive Media Training, and Presentations

How Ready Is Your Organization for Its Next Crisis?

Having a crisis plan does not necessarily mean your organization is prepared for a crisis.

Crisis management consultant Edward Segal helps companies, associations, government agencies, nonprofits and other organizations test their readiness, strengthen their crisis plans and prepare executives to communicate effectively under pressure.

Consulting engagements, workshops, training programs and presentations are conducted in person or virtually and customized for organizations, industries and leadership teams.

Want to strengthen your organization’s crisis readiness?

Contact Edward Segal

WHY EDWARD SEGAL?

Edward Segal is a crisis management and crisis communications consultant, media trainer, journalist, and author of the award-winning and bestselling Crisis Ahead and, most recently, The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands.

He is a Leadership Strategies Senior Contributor for Forbes.com and has trained hundreds of CEOs, executives, and staff members. He also hosts the Crisis Management Minute podcast, ranked among the best crisis management podcasts in the world by Feedspot.

His background also includes serving as CEO and spokesperson for trade associations and organizations.

That experience gives him a distinctive perspective on crisis management: as an executive making decisions, a spokesperson communicating them, a consultant advising leadership and a journalist who understands the questions reporters are likely to ask.

THE CRISIS CASEBOOK EXECUTIVE STRESS TEST

Find the problems before a real crisis does.

The Crisis Casebook Executive Stress Test is a customized program that shows how well organizations and their executives are prepared to respond when a crisis strikes.

Depending on the organization’s needs, the program includes a customized combination of:

  • Review of existing crisis management and communications plans.

  • Customized crisis scenarios.

  • A tabletop exercise for executives and staff.

  • Recorded mock media interviews.

  • An assessment of what worked, what did not and what should be improved.

The Stress Test is customized for senior executives, boards of directors, communications teams, crisis management teams or a combination of these groups.

Ready to put your crisis plan and leadership team to the test?

Contact Edward Segal

WAYS TO WORK WITH EDWARD SEGAL

  • CRISIS MANAGEMENT CONSULTING AND COMMUNICATIONS

    Edward helps organizations develop, improve, and refine their crisis management plans, prepare leadership teams for potential emergencies, and communicate effectively with employees, customers, reporters, and other stakeholders when facts may be incomplete and circumstances are changing quickly.

    Consulting and planning engagements can include identifying potential crisis triggers, assigning responsibilities, preparing for worst-case scenarios, and testing whether existing plans will work when they are needed.

    Existing crisis management and communications plans are reviewed and incorporated when appropriate.

    Support can also include spokesperson selection and preparation, message development, anticipating difficult questions, and applying lessons from successful and unsuccessful responses to real-world crises.

  • EXECUTIVE CRISIS MEDIA TRAINING

    A crisis is one of the worst times for executives to learn how to deal with reporters.

    Edward conducts customized media training that helps executives and spokespersons prepare for difficult interviews before they face them during an actual emergency.

    Training includes recorded mock television interviews, practice answering difficult or unexpected questions, message development, and individual feedback.

    Scenarios are based on the organization’s actual risks and potential crisis situations.

  • THE 10 Rs OF CRISIS MANAGEMENT

    Edward Segal’s 10 Rs of Crisis Management provide a practical framework for helping organizations prepare for, respond to, and recover from crisis situations.

    The framework can be presented as a keynote, stand-alone presentation, or part of a customized consulting or training program.

  • THE 10 Cs OF CRISIS COMMUNICATION

    Edward Segal’s 10 Cs of Crisis Communication provide executives and organizations with a practical framework for communicating effectively before, during, and after a crisis.

    The training focuses on the principles and actions that help organizations communicate clearly, credibly, and consistently when circumstances are changing quickly and the pressure to respond is high.

    The 10 Cs can be presented as a stand-alone workshop or presentation, incorporated into executive media training, or included as part of a customized crisis communications or crisis management program.

  • KEYNOTES AND PRESENTATIONS

    Edward delivers customized presentations on crisis management, crisis communications, leadership, media relations, and lessons from real-world crises.

    Presentations can be tailored for corporations, associations, government agencies, nonprofits, universities, conferences, boards, and executive leadership teams, and can be delivered in person or virtually.

    Topics can include:

    • Crisis management

    • Crisis communications

    • Executive media training

    • Crisis management planning

    • Crisis simulations and tabletop exercises

    • Spokesperson preparation

    • Message development

    • Managing difficult media interviews

    • Preparing for worst-case scenarios

    • The 10 Rs of Crisis Management

    • The 10 Cs of Crisis Communication

    • Leadership lessons from real-world crises

SELECTED CLIENTS AND ORGANIZATIONS

Edward has conducted consulting engagements, workshops, training programs and presentations for organizations including:

  • Companies

    • Airbus

    • Ford

    • Humana

    • Marriott

    • Ogilvy Public Relations

    • Pfizer

    • Stamps.com

  • Universities

    • George Mason University

    • George Washington University

    • Kansas State University

    • Karel de Grote University, Belgium

    • San Jose State University

    • University of Maryland Global Campus

  • Trade Associations

    • American Academy of Physical Medicine and Rehabilitation

    • California Association of Realtors

    • Consumer Technology Association

    • National Association of Realtors

    • National Electrical Contractors Association

    • Plastics Industry Association

    • Virginia Association of Realtors

  • Organizations

    • Animal Welfare League of Arlington County, Virginia

    • Book Publicists of Southern California

    • National Immigration Forum

    • National Press Club

    • San Francisco Zoo

  • Government Agencies

    • Maryland Department of Agriculture

    • Maryland Department of Economic Development

    • National Park Service

    • U.S. Census Bureau

    • U.S. Postal Service

WHAT LEADERS SAY ABOUT EDWARD SEGAL’S CRISIS MANAGEMENT EXPERTISE

“Having dealt with a crisis or two and maybe causing a few on my own, I appreciate Edward Segal’s primer on how to prepare for and respond to a crisis. Every organization, business, or political candidate will face some sort of crisis. It is inevitable and probably unavoidable. But there are successful strategies, tactics, and techniques for dealing with crisis situations, and Segal presents them here clearly and succinctly with his memorable ‘10-R’s of crisis management’ and useful guidance on how communicators can rise to the challenges they will face.” —Mike McCurry, former State Department spokesman and White House press secretary; Professor/Director, Wesley Theological Seminary

“Great CEOs know the importance of contingency planning. They are ready for the crisis before it strikes. Edward Segal’s Crisis Ahead provides a practical and realistic guide that reflects his diverse background as a PR consultant, CEO, corporate spokesperson, journalist, and astute observer of how others have responded to a variety of crisis situations. Edward is an authority on crisis management whose deep knowledge and extensive expertise is on full display in Crisis Ahead. All CEOs, managers, and boards of directors should read it as soon as possible.” —Jerry Matthews, executive consultant and author, Reach Zenith: The 10 Intangible Skills of Great CEOs

PUT YOUR CRISIS READINESS TO THE TEST

The best time to discover weaknesses in a crisis plan, communications strategy or spokesperson’s preparation is before a real crisis exposes them.

Edward develops customized consulting engagements, crisis simulations, executive media training programs, workshops and presentations tailored to an organization’s needs.

Let’s discuss your organization’s crisis-management, media training or presentation needs.

Connect with Edward