Workshops

Edward Segal conducts customized in-person and virtual workshops and other presentations about crisis management and crisis communications.

ABOUT EWARD SEGAL

Segal’s advice is based on his experience as:

  • A crisis management and crisis communications consultant.

  • A Leadership Strategies Senior Contributor for Forbes.com.

  • Author of The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands and the award-winning and bestselling book, Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies.

  • A corporate trainer who has worked with hundreds of CEOs and their staff.

  • Host of the Crisis Management Minute, which is ranked as one of the best crisis management podcasts in the world by Feedspot.

  • CEO and spokesperson for trade associations and organizations.

HIS WORKSHOP AND PRESENTATION TOPICS

THE 10 Rs OF CRISIS MANAGEMENT

The major steps companies and organizations can take to help ensure that they are as prepared as possible to respond to and manage a variety of crisis situations.

HOW TO PREPARE AND IMPLEMENT CRISIS MANAGEMENT PLANS

Crisis management plans help ensure executives and staff will know what to do when a crisis hits, how to do it, where to do it, why to do it, and who will do it.

In this interactive class, you will learn:

  • How to customize and update a crisis management plan template.

  • How and why to test the plan.

  • Common crisis triggers and how to mitigate them.

  • Best practices for responding to worse-case crisis scenarios.

  • How well or poorly others have managed a situation, and what you can learn from their successes or mistakes.

EFFECTIVE CRISIS COMMUNICATIONS STRATEGIES, TACTICS, AND TECHNIQUES

Don’t wait until a crisis strikes to figure out what to say about it or who and when they will say it.

In this interactive class, attendees will learn:

  • How to customize a crisis communication plan template for their organization and update it to help ensure they are prepared when a crisis strikes.

  • The ten best practices for communicating strategically, effectively, and efficiently in a crisis.

  • How to choose the best person to serve as your association’s spokesperson in a crisis.

  • What you can learn from how other organizations communicate with the public during a crisis.

SEGAL HAS CONDUCTED WORKSHOPS AND DELIVERED PRESENTATIONS FOR:

Companies

  • Ford

  • Humana

  • Marriott

  • Pfizer

  • Ogilvy Public Relations

  • Stamps.com

  • Taxsoft

  • My Software

Universities

  • George Washington University

  • San Jose State University

  • George Mason University

  • University of Maryland Global Campus

  • Kansas State University

  • KdG University of Applied Sciences in Belgium (virtual)

Trade Associations

  • Plastics Industry Association

  • Consumer Technology Association

  • National Electrical Contractors Association

  • American Academy of Physical Medicine and Rehabilitation

  • National Association of Realtors

  • Greater Washington Board of Trade

  • Public Relations Society of America/Central Ohio Chapter

  • California Association of Realtors

  • National Association of Waterfront Employers

  • California Association of Mortgage Professionals

  • United Appliance Servicers Association

  • Virginia Association of Realtors

Organizations

  • National Press Club

  • San Francisco Zoo

  • National Immigration Forum

  • San Rafael Chamber of Commerce (California)

  • Book Publicists of Southern California

  • Online Academy

  • Animal Welfare League of Arlington County (Virginia)

  • San Francisco Golden Gate Breakfast Club

Government Agencies

  • U.S. Census Bureau

  • Maryland Department of Economic Development