Workshops
Edward Segal conducts customized in-person and virtual workshops and other presentations about crisis management and crisis communications.
ABOUT EWARD SEGAL
Segal’s advice is based on his experience as:
A crisis management and crisis communications consultant.
A Leadership Strategies Senior Contributor for Forbes.com.
Author of The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands and the award-winning and bestselling book, Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies.
A corporate trainer who has worked with hundreds of CEOs and their staff.
Host of the Crisis Management Minute, which is ranked as one of the best crisis management podcasts in the world by Feedspot.
CEO and spokesperson for trade associations and organizations.
HIS WORKSHOP AND PRESENTATION TOPICS
THE 10 Rs OF CRISIS MANAGEMENT
The major steps companies and organizations can take to help ensure that they are as prepared as possible to respond to and manage a variety of crisis situations.
HOW TO PREPARE AND IMPLEMENT CRISIS MANAGEMENT PLANS
Crisis management plans help ensure executives and staff will know what to do when a crisis hits, how to do it, where to do it, why to do it, and who will do it.
In this interactive class, you will learn:
How to customize and update a crisis management plan template.
How and why to test the plan.
Common crisis triggers and how to mitigate them.
Best practices for responding to worse-case crisis scenarios.
How well or poorly others have managed a situation, and what you can learn from their successes or mistakes.
EFFECTIVE CRISIS COMMUNICATIONS STRATEGIES, TACTICS, AND TECHNIQUES
Don’t wait until a crisis strikes to figure out what to say about it or who and when they will say it.
In this interactive class, attendees will learn:
How to customize a crisis communication plan template for their organization and update it to help ensure they are prepared when a crisis strikes.
The ten best practices for communicating strategically, effectively, and efficiently in a crisis.
How to choose the best person to serve as your association’s spokesperson in a crisis.
What you can learn from how other organizations communicate with the public during a crisis.
SEGAL HAS CONDUCTED WORKSHOPS AND DELIVERED PRESENTATIONS FOR:
Companies
Ford
Humana
Marriott
Pfizer
Ogilvy Public Relations
Stamps.com
Taxsoft
My Software
Universities
George Washington University
San Jose State University
George Mason University
University of Maryland Global Campus
Kansas State University
KdG University of Applied Sciences in Belgium (virtual)
Trade Associations
Plastics Industry Association
Consumer Technology Association
National Electrical Contractors Association
American Academy of Physical Medicine and Rehabilitation
National Association of Realtors
Greater Washington Board of Trade
Public Relations Society of America/Central Ohio Chapter
California Association of Realtors
National Association of Waterfront Employers
California Association of Mortgage Professionals
United Appliance Servicers Association
Virginia Association of Realtors
Organizations
National Press Club
San Francisco Zoo
National Immigration Forum
San Rafael Chamber of Commerce (California)
Book Publicists of Southern California
Online Academy
Animal Welfare League of Arlington County (Virginia)
San Francisco Golden Gate Breakfast Club
Government Agencies
U.S. Census Bureau
Maryland Department of Economic Development